Crowds can be lonely. Only the bold and outspoken take the mic to ask a question in a crowded auditorium. But what of the other bright and interesting people you have in the room? We miss out on their ideas and experience if we don’t create a welcome space that inspires contribution.
So many of the seasoned conference circuit attendees we canvass extoll the virtues of face to face networking, rather than the lengthy hours spent in keynote sessions. People travel to meet people, build relationships and discuss opportunities. Some are natural networkers, but many don’t warm up until the end of the day; cuddling their smartphones and smiling nervously at strangers in the coffee break.
Individual interactions in the event space are powerful. It is important that events provide the right space to build relationships; not just card-swapping, but meaningful interactions. The boundary between personal and business travel preference is blurring; we work on planes, in cafes, or at home and we maximise opportunities to enhance personal experience development along the business journey. Business services are becoming more tailored to the individual experience in the place they work or visit. Events deserve no less scrutiny and development.
Our carefully curated events break down hierarchies to enable productive exchange of ideas; they disrupt the predictable flow of passive presentations and allow content to evolve. We capture the talent in the room and leverage our natural instincts to interact and share stories. We inspire collaboration and encourage people to contribute and do more than listen.
Our team are instrumental in provoking interaction and maintaining the momentum. We don’t simply build and produce, but generate an atmosphere that engenders participation. We are ambassadors, chefs, artists, performers as well as facilitators, producers, technicians and stage managers.
Even in the gig economy, business is built on relationships, and relationships are powerful conduits for growth and learning. They can move communities forward – but you get out what you put in. Unconferences open up a two-way street, where the drive is rewarding for everyone who takes a spin.
“What a weekend, I had an amazing time and I wanted to thank you from the heart for allowing me to take part. The tone you set for the event is apparent even from the airport in London. Within 5 minutes of picking up my badge on arrival, I was signed up to help with a talk, singing Beatles tunes and feeling well and truly part of things. It is very hard for me to go to events where I am not working! I am actually quite shy and it’s easier to hide behind work. But at this event, I couldn’t have felt more at ease. Everyone was so friendly and welcoming. The content was interesting and truly discussion led, and the social elements were unforgettable. So thank you so much, I learned a tremendous amount and think what you’ve created is very special indeed.”
Amy Brown, Head of Events, Google EMEA
“The real emphasis of the event was on the magic that happens in the offline world. The event was all about social, human interaction; the random conversations, the serendipitous ideas that are sparked when talking about concepts you don’t usually get to focus on. It was about approaching work as a playground.”
Claire Ransom, Wizzbox
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.