All too often both agencies and clients can be dazzled by the bright lights and glamour of a large-scale event. Epic staging, loads of tech, gimmicky acts. So far, so big budget.
But somewhere in all the melee, the true purpose of an event is often lost – to promote good quality, productive conversations. Great, unifying content helps to start and continue those conversations – as long as the content is Real, Relevant and Resonant.
We focus our effort on setting a simple scene – light touch staging and understated tech – to allow our guests take centre stage.
We cast carefully and deliberately to ensure our people are experts both back and front of house – they know how to engage and unify a crowd; to watch out for and enable special moments where guests can take part, stand out and interact.
We create content that is truly meaningful to our audience, yet not in the most obvious way – striking ideas that let them view their world in a different light.
So, when you’re next looking at how to create truly engaging, lasting events – don’t forget it’s not all about big names and bright lights – it’s all about the content and casting – and we are truly specialists at that.
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.