The be-good crew are getting ready for WPPStream Europe the WPP summer camp – three-days of debate and discussion on the future of creativity and technology. This unconference has just 300 CEOs, CMOs, friends and partners of WPP – and everyone is expected to participate.
We love producing this event. It allow us to create the priceless, playful moments that we excel at, which deliver true engagement and inspiring and unexpected results.
Here’s footage from last year, showing our crew secretly building a miniature cafe, one of a range of guerrilla art installations created to arrest attention and spark imagination.
Can anyone spot the references…?
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.