Traditional events involve a largely passive delegate presence; one-way communication from the stage with the audience as passengers. Although initially engaged, after a relatively short time the audience may start to shift restlessly, check their phones, look around the room and become disengaged.
No matter how spectacular the content, a more participative dialogue between speaker and audience brings the message to life, and allows delegates to apply it to themselves. This is not just a theory: studies have shown that the maximum time that a person can focus and engage with one-way speaker content is just 5 minutes. In an interview with Fortune, Sean O’Brien Head of Strategy Management at Lloyds TSB, remarked:
“with an attention span of five minutes, the average audience is going to tune out 84% of your 30-minute speech.”
be-good have a different approach – one which keeps the energy and appetite for learning alive in the room.
We find ways to unite communities beyond mere content engagement. By breaking with convention, people drop their guard leaving them to explore ideas and share unexpected insights. We put attendees in the driving seat, so they can create a more resonant agenda. They forge strong connections with the key content and objectives, and build productive dialogue with fellow participants. This is a hugely valuable reference point for on-going relationships, employee engagement and legacy.
Participation, autonomy, shared endeavour and shared values are powerful motivating tools at the disposal of forward-looking companies. By empowering delegates to author their events, they become true evangelists for the outcomes and so the inspiration and learning lives on, long after the event closes.
“Things created are reflections of their creators, and the events that be-good create reflect the enthusiasm, cleverness and big hearts of the be-good team. Anyone can throw a party, but to create a moment, a real Big Bang where ideas, connections and lasting memories cut through the fog of everyday is an amazing, unique thing. be-good makes it look easy!”
Miles Ward, Head of Cloud at Google
“I’ve been to hundreds of conferences that are produced by dozens and dozens of companies and I’ve never seen a team as well organized as the be-good team. It’s incredible the kind of events that the be-good team put on, they are very different to most corporate events. Some are quite complex and elaborate and require so much coordination in advance. You never worry about the details because the be-good team is there. They are an absolute pleasure to work with have a special place in my heart as they have truly become family after the event. I highly recommend this company to anyone that needs to coordinate a killer event.”
Jeff Ragovin, Salesforce Marketing Cloud
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.