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13th November 2017

Open source events are the key to promoting dialogue and innovation

Conference fatigue is a real thing. The brightest and best talent, speakers, sponsors and partners… so many conferences… another industry gathering, more PowerPoint, another impressive keynote for the hottest new entrepreneur. Sigh.

Change it up! Creating an inspiring and open environment encourages participation and better interaction, which leads to productive dialogue, learning and innovation. When you think about why you need an event, the message you want to share, or the action you need to inspire, the space you create will either help you achieve these results or make your job of communicating very difficult.

People and businesses continue to need conference events, but we are human; we shift in our seats, tap out emails in a darkened back row, sit near the exits to get out ahead of the coffee break rush in order to meet delegates and strike up quality discussion. There is no replacement for the value that face to face interaction delivers – time and again we hear people say that it’s the networking and the conversations in the break times that really inspire them to learn and innovate.

be-good have a different approach, one which keeps the energy and appetite for learning alive: we flip the conference experience over. Our events are carefully calibrated, prepared for the unexpected and enable participants to contribute, improvise and take the agenda forward. We give the audience their voice and the right environment to share their talent and inspire one another.

It is this self-determination that drives openness, fosters sharing and incubates original, great ideas. We build a forum for dialogue and learning, not monologues followed by frantic coffee break networking. With the right level of disruption we allow ideas to flow and innovation to fly.

The conference is like a start-up or summer camp - and those are two experiences that are highly correlated with inventive thinking. 

Yasir Khokhar, Connecterra

Tried finding a boring person during the conference; happy to say I failed. 

Doug MacDonald, Qatar Airways

 

 

be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.

Talk to us, we will transform your next event.

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2nd November 2017

Build better relationships by empowering participants

Crowds can be lonely. Only the bold and outspoken take the mic to ask a question in a crowded auditorium. But what of the other bright and interesting people you have in the room? We miss out on their ideas and experience if we don’t create a welcome space that inspires contribution. So many of…

by kelly
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29th October 2017

Happy 10th Anniversary Stream!

We’re all aglow after the 10th anniversary of WPP Stream Global, in Greece last week.  Marathonas holds a special place in our heart as the birthplace of Stream and from where the concept has been rolled out globally – there are now Stream unconferences uniting digital communities across Asia, India, SXSW, Indonesia, Cannes, USA and…

by kelly
Happy 10th Anniversary Stream!
11th October 2017

Bringing business values alive for leadership with democratic disruption.

Events must reflect your values and build relationships that drive innovation and deliver legacy.

by kelly
Bringing business values alive for leadership with democratic disruption.
1st October 2017

Bringing our brand to life; the be-good showreel is here.

Bringing your brand’s true personality to life can be challenging. Finding how to articulate, succinctly, the many things that make you, you; identifying those little moments that truly represent your company’s passion and vision, all takes time, thought and consideration. After much happy, lengthy soul (& asset) searching, we’ve done it! We are so proud to…

by kelly
Bringing our brand to life; the be-good showreel is here.
29th August 2017

Brands and politics: Taking a stand.

Consumers and employees, emboldened against a volatile world, know companies have the power to influence and spark societal change and play a more meaningful role in their lives. Integrity, accountability and pro-social behaviours are now non-negotiable brand attributes. By demonstrating purpose, brands that take a stand, increase engagement with consumers and employees, whilst building authenticity….

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Brands and politics: Taking a stand.
9th August 2017

We’re the ‘masterminds’ behind one of ‘the best conferences’…

The awesome Gemma Milne, Tech, Science and Innovation Writer, Co-founder @ sciencedisrupt, and Speaker @SXSW @TEDx @Cannes_Lions recently posted a list of her favourite events around the globe, and we were chuffed to be quoted as the masterminds behind the production of  WPP Stream: ‘The organisers are as much a part of it as everyone else (shout out to Sarah…

by kelly
We’re the ‘masterminds’ behind one of ‘the best conferences’…