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People

be-good is run by a team of dedicated professionals, handpicked from the best in our industry, to deliver unrivalled knowledge, support and service.

Sarah Baldock
Sarah Baldock
CEO & Founder
Sarah Baldock
CEO & Founder

Creator of democratic disruption for forward thinking clients around the world. Chiaroscuro student. Still can't play guitar.

Cheryl Leno
Cheryl Leno
Logistics Director
Cheryl Leno
Logistics Director

Fixer, mixer baker extraordinaire and fearless operations guru. No challenge too great for the one and only Leno.

Klyf Baldock
Klyf Baldock
Creative Director
Klyf Baldock
Creative Director

Compulsive doodler, ambassador of the road and multi-talented creative genius. Pedal pedal pedal.

Kelly Graves
Kelly Graves
Communications Director
Kelly Graves
Communications Director

Media mixologist, visionary visualiser, writer and social whizz. Digital goddess with Analog sensibility. Gourmande, poet, artist.