Creating a disarming and inspiring environment for ideas to flourish.
Coca-Cola StreamLabCoca-Cola needed a forward-thinking event to allow Senior Marketers to grasp and develop digital strategy. be-good were asked to create an inspiring learning laboratory; working with Coca-Cola to build the agenda and identify catalysts for learning and productive discussion. be-good designed a disarming and inspiring space in a private studio on the Regents canal, London. Guests took part in a series of exploratory discussions with thought-leaders, and immersive workshops with ground breaking tech such as Oculus Rift, Jawbone, Muse and Evrything. Careful structuring of downtime allowed ideas and responses to develop.
Thought leaders delivered and insight and food for thought, speakers included Thomas Power, (CDO NED), Ann Mack (Head of Content and Activation, Global Consumer Insights, Facebook), Andy Hart (VP - Europe, Microsoft), Lars Hemming (Chief Commercial Officer, Vice) and Rory Sutherland (Vice Chairman, Ogilvy Group UK).
This event programme facilitated discovery and debate. Attendees experienced the world through the eyes of their consumers. They heard the latest in digital thinking and left with fresh insights with which to foster a clear and considered digital strategy for the brand.
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.