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“First of its kind opportunity”

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First-of-its-kind opportunity for those working at the intersections of contemporary art practice, technology, social change and commerce

The Future of the Art Market (FOTAM) unconference, held at Somerset House, provided a unique opportunity for artists, collectors, gallerists, entrepreneurs and other professionals operating at the intersections of contemporary art practice, technology, social change, diversity and commerce come together to debate current and emerging trends impacting the market for contemporary art in the UK. The event recognised the need for a forum where the community could review and respond to the transformations impacting the art world today, from blockchain to Brexit.

be-good were asked to assist FOTAM with creating an unconference for this event, drawing on our expertise in delivering collaborative, crowd-sourced events, where proactive debate and dialogues are valued above hierarchy and one-way conversations, that are so prevalent in mainstream conferences.

Delegates were invited to take an active role in shaping the agenda for the day, which included topics such as:

  • Will blockchain enable new distribution models for art?
  • What is the role of the art gallery in a world where artists can sell art directly via social media?
  • Do brand collaborations undermine artistic credibility?
  • In the future, will artists’ careers become more or less sustainable as a result of technology?

The Future of the Art Market Unconference promoted a collaborative, proactive dialogue that was shaped by its participants, without the top-down, rigid approach of conventional panel discussions and presentations. be-good was honoured to facilitate this conference and look forward to the many positive outcomes.

be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game-changing results.

Talk to us, we will transform your next event.

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