‘Soho House-style vibe with thoughtful panel discussions’
We were proud and excited to produce this elegant beach venue for WPP at Cannes Lions 2019.
WPP Cannes Lions
We designed and built a relaxing yet sophisticated environment, that promoted quality engagement between agency leaders and clients, and supported WPP’s thoughtful approach to content. The centrepiece was our Creative Director’s striking interpretation of the new WPP corporate identity in the form of a 15 ft installation of iridescent steel spheres. Set against the sea, it shimmered in the Cannes sun and made an instagram-worthy brand statement.
With an exacting build schedule taking place over just 5 days, we created a flexible, open space beneath geometric stretched canvas on the Miramar beach. The careful design allowed for a series of presentations, dinners and client-hosted parties, that showcased the new WPP identity and positioning. A simple and flawlessly executed design with a principled approach to sustainable materials and no single use plastic packaging.
The WPP stage featured many leading Lions conversations, including Mark Read with Sheryl Sandberg on how Facebook are fighting back against hate speech; a fresh and inspiring discussion between Snap CoFounder Evan Spiegel and Reddit CEO Steve Huffman; Alain Jope, CEO Unilever & Arnaud Meysselle, CEO of REN Clean Skincare, on the sustainable packaging revolution within Unilever; and a show-stopping turn from the Wunderman Thompson creative team, models from their Tommy Hilfiger Adaptive campaign and their CEO Gary Sheinbaum, who hosted a moving and inspiring fashion showcase of their line of clothing for people with disabilities.
‘A class act’
‘A prime beach site with a Soho House-style vibe and thoughtful panel discussions’ Evening Standard
‘Stunning installation’ Campaign
A ‘lavish’ set ‘stacking it up next to some of the world’s largest tech giants’. PR Week
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game-changing results.