A launch event sharing the power of digital as a platform for the arts.
Creating a launch event that would generate publicity and share the power and potential of digital as a platform for the arts.
HackTheSpace Tate Modern
The Space is a ground breaking arts council England and BBC initiative to enable and promote digital creativity. For it’s launch, be-good designed and delivered the first ever overnight event in the imposing Turbine Hall of the Tate Modern.
The event embraced a ‘show, don’t tell’ strategy, hosting 140+ hackers who worked throughout the night, using data to create thought-provoking art; demonstrating the true value and purpose of The Space.
The audience comprised three distinct groups: press, public and dignitaries, whilst the participants included some of Hollywood’s greatest SFX specialists and direct involvement/backing artists, including Ai Weiwei and Olafur Eliasson.
The Space had to launch with seamless perfection in the gaze of press and public, throughout the 36 hour event.
be-good successfully united many stakeholders and contributors in the lead up to the event, and ensured that the original brief was fully answered: to communicate the value and purpose of The Space in a way that led to huge press and public interest.
- Smart Art: Hack the Space at Tate Modern The Guardian
- Turning data into works of art at Tate Modern Channel 4 News.
- Creative Economy Rises: Art Meets Hacking For Digital Innovation Forbes
- Creative online platform The Space launches to showcase digital art Tech City News
- Digital art project The Space opens with hackathon at Tate Modern The Drum
- Ai Weiwei backs digital arts site The BBC News Online
- Online arts project ‘The Space’ relaunches on mission to find ‘the Picasso of the digital age’ The Independent
be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.
Artists wake us up to all that happens in the world, The Space can make that happen on the web.
