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3rd July 2018

Why do we need stronger communities in business?

Less than 1 in 5 people actually enjoy going to work.

Wow.

Yep. It’s a fact. According to a recent YouGov study, only 17% of us love going to work AND 70% of us feel disengaged at work. That’s shocking.

With social and mobile technologies connecting us at unprecedented levels, more and more people are seeking greater autonomy outside work, by forming collectives and communities. Is it any wonder then, that so people are no longer engaged at work and just doing the basics to get by?

Little has changed with our work interactions. Companies still try to define people by the way they have to work, report and interact with each other on a day to day basis.

So, why do we need to create a stronger community in business?

Well, look at successful companies like Google – where 73% of employees find their job meaningful, and 86% say they’re either satisfied or extremely satisfied with their job, attributing their happiness and satisfaction to: flexibility, innovation, experimenting and having fun.

No real surprise here really, isn’t this exactly what most of seek outside work in our communities?

Are we missing a trick? A business is already a community. It has structure, identity, values, a mission to solve a problem and a sense of place. In fact, the word ‘company’ is derived from the Latin words ‘com‘ meaning ‘together‘, and ‘Panis‘ meaning ‘bread‘. Merchants would meet, share stories, eat and do business.

Over time, however, businesses have stopped looking like communities and started looking more like machines. They’re optimised for growth of the business, often at the expense of the community.

So, how can you develop a sense of community both within your company and outside? One that facilitates and optimises meaningful interactions, creating the space for communication, collaboration and, importantly, fun – enabling them to share ideas and contribute more effectively, building a base of engaged, loyal people?

That’s where we come in. Our events truly engage employees to promote conversations, innovation and action. This helps build a sense of community, where people collaborate with each other and build productive dialogue that inspires people, teams and companies. Empowering participants to share their knowledge and experience of your values, builds your community, strengthens your message and delivers lasting resonance with tangible outcomes.

With 66% of millennials planning to leave their current jobs by 2020, now is the time to invest in and start building your business community, because it is your business.

 

 

be-good specialise in deconstructed live events that reflect your values and bring people together to contribute and do more than listen. The future of audience participation is a collaborative environment where people feel relaxed and empowered to be creative and solve problems together. This egalitarian approach removes barriers and delivers game changing results.

Talk to us, we will transform your next event.

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