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Creativity

21st December 2017

The inspiration and learning at live events must live on!

Traditional events involve a largely passive delegate presence; one-way communication from the stage with the audience as passengers. Although initially engaged, after a relatively short time the audience may start to shift restlessly, check their phones, look around the room and become disengaged. No matter how spectacular the content, a more participative dialogue between speaker and…

29th October 2017

Happy 10th Anniversary Stream!

We’re all aglow after the 10th anniversary of WPP Stream Global, in Greece last week.  Marathonas holds a special place in our heart as the birthplace of Stream and from where the concept has been rolled out globally – there are now Stream unconferences uniting digital communities across Asia, India, SXSW, Indonesia, Cannes, USA and…

12th December 2016

WPP Stream USA – The first one!

be-good went transatlantic for the first ever Stream USA. We transformed the resort, in beautiful Ojai, California, into a Stream unconference space with ponchos, hay bales, discussion spaces and Tipi tents. Pulitzer winners, spoken word poets, artists and electric tuba players gathered to discuss the future of tech and media. The calibre and range of attendees made…

24th October 2016

WPP Stream Global 2016

Stream exceeded our expectations this year.  There were discussions on gender fluidity; predicting our dystopian future; the economic and social implications of AI; our relationship with food; how to raise genius kids; life and health hacks; problem solving hands on workshops; musical talent; creativity in the kitchen and so much more.

15th June 2016

Cannes Lions 2016: Collaborative AND competitive creativity?

It’s Cannes Lions 2016. This international festival of creativity is the world’s most discerning media event, the ‘truly global meeting place for those passionate about creativity in communications’. More than 15,000 advertising and creative industry delegates, from 94 countries, have descended on the French Riviera to discuss industry issues, network and celebrate. In short, it…

6th October 2015

D:2 H&K – What is creativity in 2015?

This year’s H&K D:2 conference featured a stunning line-up and some great insights. We were delighted to be invited once again to participate in the debate about what creativity means for us in 2015. Sir Martin Sorrell opened with his birds-eye view of the landscape of creativity in the global market. In this climate he…