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engagement

21st December 2017

The inspiration and learning at live events must live on!

Traditional events involve a largely passive delegate presence; one-way communication from the stage with the audience as passengers. Although initially engaged, after a relatively short time the audience may start to shift restlessly, check their phones, look around the room and become disengaged. No matter how spectacular the content, a more participative dialogue between speaker and…

29th August 2017

Brands and politics: Taking a stand.

Consumers and employees, emboldened against a volatile world, know companies have the power to influence and spark societal change and play a more meaningful role in their lives. Integrity, accountability and pro-social behaviours are now non-negotiable brand attributes. By demonstrating purpose, brands that take a stand, increase engagement with consumers and employees, whilst building authenticity….