be-good went transatlantic for the first ever Stream USA. We transformed the resort, in beautiful Ojai, California, into a Stream unconference space with ponchos, hay bales, discussion spaces and Tipi tents.
Pulitzer winners, spoken word poets, artists and electric tuba players gathered to discuss the future of tech and media. The calibre and range of attendees made for some great discussions, including: ‘Is creativity rooted in play? Science, fun… and Co-creation using Improv rules’ Isabel Behncke, Oxford University / TED Fellow; ‘Why does success kill creativity?’ Liam MacManus, Mindshare and ‘My Gen Z kid doesn’t believe in brands or shopping together anymore.’ Christina Habib, Unilever.
The atmosphere throughout was understandably alight with the results of the recent US election and many discussions turned to how this would affect the industry and the world at at large. After all, as Rob Norman put it:
‘That’s why WPP Stream exists. Gather together the change makers, allow them to interact and create a considered caucus of influence that can agitate for shared benefit across the economic, social and political spectrum.’