globe calendar folder menu-single menu search reply-arrow next_icon close-icon account-l account-m account-s branding-l branding-m branding-s business-l business-m business-s comments-l comments-m comments-s creative-l creative-m creative-s development-l development-m development-s down-arrow dribbble-hype facebook-hype Facebook flickr-hype google-plus-hype heart-l heart-m heart-s instagram-hype kickstarter-hype learning-l learning-m learning-s linkedin-hype medium-hype menu_icon pinterest-hype rdio-hype reddit-hype rss-hype spotify-hype strategy-l strategy-m strategy-s tags-l tags-m tags-s tumblr-hype twitter-hype vimeo-hype vine-hype web-design-l web-design-m web-design-s writer-l writer-m writer-s writer-s2 youtube-hype facebook3 twitter3
12th December 2016

WPP Stream USA – The first one!

be-good went transatlantic for the first ever Stream USA. We transformed the resort, in beautiful Ojai, California, into a Stream unconference space with ponchos, hay bales, discussion spaces and Tipi tents.

Pulitzer winners, spoken word poets, artists and electric tuba players gathered to discuss the future of tech and media. The calibre and range of attendees made for some great discussions, including: ‘Is creativity rooted in play? Science, fun… and Co-creation using Improv rules’ Isabel Behncke, Oxford University / TED Fellow; ‘Why does success kill creativity?’ Liam MacManus, Mindshare and ‘My Gen Z kid doesn’t believe in brands or shopping together anymore.’ Christina Habib, Unilever.

The atmosphere throughout was understandably alight with the results of the recent US election and many discussions turned to how this would affect the industry and the world at at large. After all, as Rob Norman put it:

That’s why WPP Stream exists. Gather together the change makers, allow them to interact and create a considered caucus of influence that can agitate for shared benefit across the economic, social and political spectrum.’

be-good are experts in the unconference format. They have been producing WPP Stream unconferences since their inception 2007.

Show more

2nd December 2016

How we unconference. Build it all up, to break it down again.

I have only two rules which I regard as principles of conduct. The first is: Have no rules. The second is: Be independent of the opinion of others. Albert Einstein With warm greetings to accompany the growing curiosity, all devices are face down and face to face conversation is flowing. The scene, the tempo, the…

by kelly
How we unconference. Build it all up, to break it down again.
20th November 2016

How we unconference: Nurture is in our Nature

Nurture your mind with great thoughts. To believe in the heroic make heroes. Benjamin Disraeli Our unconference is now prepared and ready to roll. But how do we manage such an amorphous, ever-evolving event?  We watch and we respond. Seizing opportunity and harnessing unexpected contributions and embracing serendipitous gifts of a diverse and talented audience. With Stream, the…

by kelly
27th October 2016

The (un)conference Culture, by Yasir Khokar, Connecterra

Yasir Khokhar from Connecterra neatly lays out the elements that create an unconference culture, which can also be carried over into organizations, in his blog on WPP Stream 2016. Like him, we believe the ethos of an unconference embodies the spirit of entrepreneurship and individualism that should be nurtured and promoted in all facets of work. Thank…

by kelly
The (un)conference Culture, by Yasir Khokar, Connecterra
24th October 2016

The ballet of WPP Stream. Robert Lang’s view of our unconference.

Our production of the WPP Stream 2016 unconference is nicely summarised in this Medium article by Robert Lang from SocialBakers. Thank you Robert. “Just imagine what goes on behind the scenes to make three days’ worth of around 10 sessions per hour look effortless. As a participant you have the impression that everything flows together so easily,…

by kelly
The ballet of WPP Stream. Robert Lang’s view of our unconference.
24th October 2016

WPP Stream Global 2016

Stream exceeded our expectations this year.  There were discussions on gender fluidity; predicting our dystopian future; the economic and social implications of AI; our relationship with food; how to raise genius kids; life and health hacks; problem solving hands on workshops; musical talent; creativity in the kitchen and so much more.

by kelly
WPP Stream Global 2016
15th June 2016

Cannes Lions 2016: Collaborative AND competitive creativity?

It’s Cannes Lions 2016. This international festival of creativity is the world’s most discerning media event, the ‘truly global meeting place for those passionate about creativity in communications’. More than 15,000 advertising and creative industry delegates, from 94 countries, have descended on the French Riviera to discuss industry issues, network and celebrate. In short, it…

by kelly
Cannes Lions 2016: Collaborative AND competitive creativity?