our experience

Hello. We are be-good: a bold, clever, busy event production company. We create events and memorable, meaningful experiences for our clients. We are a small consultancy with hand-picked teams of skilled professionals who will help you to reach your audience. There’s no challenge too great or brief too strange, we simply love the puzzle and we’ll make it happen for you.


Greece lawn discussion

Sustainable Events Work.

A sustainable approach to Corporate Events works. We know this.

By distilling an event down to what you need people to care about, talk about and invest in, you can produce a space and an environment that is sustainable and effective.

Read more…


Coca-Cola StreamLab

Vinyl BeardIn March this year, we were proud to produce 3 days of enlightening discussion and debate, shaping the digital future of Coca-Cola.

Coca-Cola needed to host 50 senior marketers and agency partners in a creative space, in London. They wanted to explore the fast-changing world of social media and identify how best to convert shifting trends into compelling brand opportunities.

We designed a deconstructed and informal space in an exclusive studio on the Regent’s Canal, north London. The environment set the tone and successfully prompted open and productive debate. Inspiring talks from thought leaders including Thomas Power, Ann Mack, Lars Hemming from Vice, Tracy ChongMuse and Rory Sutherland; accompanied hands-on workshops with latest tech to maintain pace and energy, and brought to life the strategic potential of digital. In the evening we took over a neighbouring bistro for a convivial dinner party, overlooking the canal, within strolling distance from both the venue and hotel. Our new spin on the conference dinner was a hit and the easy, fun location aided relaxation and good banter.

Our encouraging and stimulating environment raised eyebrows, provoked discussion and framed a new perspective to shape future Coca-Cola strategy. And we scored some great feedback too:

Coca-Cola CSE Regional Director: “The 3 days out of the “normal” business were highly inspirational and gave us all a lot to think about where we can make a difference for our brand in the future.”

Coca-Cola Regional IMC Director: “I truly believe that the TCCC StreamLab will mark a step-change in the way we will be doing business with tangible initiatives coming up VERY soon.”

Coca-Cola Marketing Director: “3 days with a great feeling of inspiration and willingness to start doing things in a different way.”

Coca-Cola NWEN Director: “Looking forward to Coca-Cola StreamLab 2.0.”

Ogilvy Creative Director: “Great Concept. Interesting pov’s. Nice people, great organisation and good controversial discussions.”


  • Yossi Vardi, Marissa Mayer and Sir Martin SorrellStream @ Cannes 2014
  • Mark Read2
  • reg
  • DSCN1902
  • Nikesh
  • Sir Martin at Cannes2014
  • the venue
  • the roly piano

Stream @ Cannes 2014

Our inspiring and illuminating week on the Île St Honorat, Côte D’Azur with WPP Digital and Google involved many glorious boat trips to and from a truly beautiful venue.

We were welcomed back by the hospitable Cistercian monks of Abbey Lérins, for the annual Stream@Cannes day of insight and conversation between global CEOs and creative leaders exploring the future of digital.

WPP hosted Marissa Mayer, Yahoo! CEO in conversation with Sir Martin Sorrell; Nikesh Arora, from Google talking about ‘The Hunger Game’; Keith Weed from Unilever on the Future Awesome initiative; Jimmy Mayman from Huffington Post giving his view on ‘The New News; Social as the front page’;  Adam Bain from Twitter on how relationships are being transformed in today’s social age – and many more.

On our second day in the secluded island retreat, away from the heat and bustle of Cannes Lions at The Palais, we welcomed new clients Google to the space for the debut of YouTube Create at Cannes. 100 of the brightest movers and shakers in YouTube and Google came together to hear about the growing creative power of YouTube and what’s next for the voices who commit their work to the channel.

We heard from Nasty Gal #GirlBoss entrepreneur Sophia Amoruso about her phenomenal rise from a bedroom run business to $100 million fashion company, Jonah Peretti gave an entertaining BUZZFeed addition to the agenda “what makes us human”  and the double act Eddie Morretti and Spencer Baim from Vice gave us an insight into building and running a YT superpower. Disrupting and energising Hollywood was the captivating debate topic fielded by Jeffrey Katzenberg & Scooter Braun. All in all, a star-studded and suitably sophisticated day on the island, and it was a huge pleasure to work with Google for the first time.

We are proud of our partnerships in Cannes and the very special events we continue to be invited to produce there.

Roll on 2015.

More great TV coverage from Hack the Space at The Tate last week.

Hack the Space

#HackTheSpace @ Tate Modern

Hack the spaceFinding Freedom. Sue AustinHack the Space Tate Modern

We are revelling in the success of our latest digital creative adventure.

The first ever overnight event at The Turbine Hall, Tate Modern, to launch The Space, was a triumph. 140 hackers, with press and dignitaries enthralled by some of the most imaginative and provocative interpretation of data for art.

“What we are trying to do here is share the spirit of experimentation. Usually you experiment in private, but we’ve experimented on the internet and in this enormous room which 10,000 onlookers.” 

“I think people are now saying: ‘We want to share the journey to discovering brilliant digital art.’ This is our century – let’s find the new talent.” Ruth Mackenzie, Director, London 2012 Cultural Olympiad and Launch Director, The Space.

“Artists wake us up to all that happens in the world, The Space can make that happen on the web.” Tim Berners-Lee, Inventor of the World Wide Web. Co-founder, Open Data Institute

Check out some of the great press coverage :

Smart Art: Hack the Space at Tate Modern. The Guardian

Turning data into works of art at Tate Modern. Channel 4 News.

Creative Economy Rises: Art Meets Hacking For Digital Innovation. Forbes.

Creative online platform The Space launches to showcase digital art. Tech City News

Digital art project The Space opens with hackathon at Tate Modern. The Drum.

Ai Weiwei backs digital arts site The Space. BBC News Online

Online arts project ‘The Space’ relaunches on mission to find ‘the Picasso of the digital age’. The Independent.

Ai Weiwei and Marina Abramovic support UK platform for digital artists. Wired


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