be-good organise disorder. We produce deconstructed live events that bring people together to contribute and do more than listen.


Stream@Cannes 2015

Sir Martin Sorrell and guests braved high seas at Cannes this year. The mistral threatened to sweep the debate at Stream away from the beautiful Isle St Honorat, back to the baking Croisette and the noise of brands and agencies competing for attention. Never fear! be-good were able to relocate our departure point from the jetty to a more stable quay and work with our ground agents to increase boats and make slower passage over the waves to our venue for speakers and global business leaders. There were certainly adventures – some found their sea legs were a little wobbly, but the arrival at La Tonnelle and the welcoming staff soothed and relaxed guests. Read more…


YouTube Create at Cannes Lions 2015

The Cannes Lions International Advertising Festival was, for the 62nd time, simmering in the hot Riviera sun and surrounded by all the noise of competing brand activities. be-good were once again thrilled to whisk special guests away to the Island of St Marguerite for a truly inspiring day with YouTube Create. Read more…

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Who is the Digital Creative animal? Observations from be-good at Ignite…

On 23rd July the PRCA Digital Group will be hosting another evening of Ignite talks on Digital Creativity, featuring some of London’s best raconteurs. Sarah, be-good CEO, will be discussing Digital Creatives, their behaviour, attributes and how we can all learn from them.

Read more…


Great feedback from our WPP Stream event at Cannes Lions…

“…my favourite event of the Cannes Lions week”  “The best Cannes Lion learning experience”   Jonathan Mildenhall, AirBNB

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Indie band Walk the Moon played at the Microsoft party

Cannes Lions 2015 – Sarah’s daily blog for Event magazine.

Disruption in More Ways Than One 

Day three of my Cannes experience raised some unexpected encounters… more fun, creativity and inspiration – and a little disruption of the not so inspiring kind.

Click here for the full article


Cannes Lions 2015 – Sarah’s daily blog for Event magazine.

Activation and Participation at the Lions

A calmer sea and welcome cool breeze greeted early risers in Cannes this morning. The Lions are no doubt enjoying morning coffee whilst reflecting on the many stunning events hosted in Cannes last night.

Click here for the full article

Cannes Lions 2015 – Sarah’s daily blog for Event Magazine

The personal experience comes out on top at Cannes

In a crowd of thousands, it’s still the personal experience that comes out on top, says Sarah Baldock, CEO and founder of be-good, who is blogging live from Cannes Lions this week for Event.

Click here for the full article

Apple Watch

If the tech fits, wear it.

Wearable technology for events?

The recent launch of AppleWatch has created a media frenzy, ranging from classic fanboy adoration to outright rage at the price (starting at a mere £299). With news that Tag Heuer will be launching an Android watch in time for Christmas, brand partnerships are likely to be gaining momentum. But in all the furore it’s easy to forget that wearable technology is not just about watches. From sleeping bags to bras, skirts to sunglasses, the Internet Of Things is no longer the domain of tech mavens, it’s becoming mainstream. Read more…

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Stream and YouTube at Cannes 2015

be-good are heading south to the French Riviera. It’s time for Cannes Lions 2015 and our exciting programme of digital thought leadership events for WPP and YouTube.

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