Great Scriberia from the latest Google Firestarter session we attended…
- Miles Ward & Yossi Vardi
- True dat
“Nurture your mind with great thoughts. To believe in the heroic make heroes.” Benjamin Disraeli
- Setting up the grounds for disruption!
- Informal gazebo discussion area
- The beach awaiting Bonfire Making madness...
- Bedouin tent main stage
- Setting up the map
- Giant beanbag discussion area
- Big board waiting to be filled by delegates...
“As for the future, your task is not to foresee it, but to enable it.”
Antoine de Saint Exupery
We often talk about unconferences; the broad range of people they can bring together and the far reaching discussions, ideas and insights they generate. But what is an unconference? How and why does it work? Read more…
Not content with producing the best unconference ever – we thought we would multi-task and blog for Event Magazine at the same time!
We shared our overview of Stream and gave details of a few of our favourite discussions.
Read the full article here.
- Water on Mars
Twitter. An amazing force driving and dividing public opinion, is so much a part of the fabric of modern conversation that we can now (almost) no longer imagine life without it. With nearly 6,000 tweets sent per second by over 300 million active users, 140 characters really matter.
This year’s H&K D:2 conference featured a stunning line-up and some great insights. We were delighted to be invited once again to participate in the debate about what creativity means for us in 2015.
Sir Martin Sorrell opened with his birds-eye view of the landscape of creativity in the global market. In this climate he remained clear that investment in creativity is essential to long-term brand growth. Many investors are thinking short-term and missing out on the benefits. Local brands are winning the turf war for awareness, as they are responsive and dynamic in investing in creative. Crucially, in Sorrell’s view, the nature of creativity has changed and can only be utilised with power in the context of tech, data and content. This necessitates collaboration between disciplines, such as occurs between WPP agencies. Collaboration harnesses creativity, which makes for more powerful impact and greater success.
Agenda highlights included an energetic and rousing call to defend us from ‘Anti-Creativity‘. As ever, Alex Jenkins of @contagious was on amusing and witty form, railing against the tyranny of the risk-averse client and the “make the logo bigger” culture within some big organisations. Sam Baker, founder of the ThePool - an exciting new site of curated content for women who are ‘too busy to browse‘ – explained how they produce interesting and inspiring original content on everything from people to politics. She was a breath of editorially well-informed fresh air; the responsiveness and clear drive towards quality engagement of ThePool is winning a loyal readership, as well as respect from high profile brand partners who may otherwise be tempted by the sugar-hit, low-calorie fuel of banner ads.
We were all moved and impressed by the wonderful presentation by Tanya Joseph of Sport England on her award-winning “This Girl Can” campaign, testifying to the viral power of a true voice in advertising and marketing.
We then took a refreshingly honest look at the direction of the music business from the blunt, witty and disarming Fred Bolza VP of Strategy at Sony Music – finding the thread that connects the user with the experience; the art with the audience, needs to be at the heart of the modern music business – as indeed it does with brands.
Phil Thomas CEO of Cannes Lions gave a convincing presentation charting the dominance of the Lions as a standard bearer for quality and excellence in creative execution. We at be-good are so proud of our work at Cannes – it was wonderful to see so many of our guests featured in Phil’s films and invigorating to see that Lions celebrates our core values of DISRUPTION and PRODUCTIVITY in the creative field.
Sir Martin Sorrell and guests braved high seas at Cannes this year. The mistral threatened to sweep the debate at Stream away from the beautiful Isle St Honorat, back to the baking Croisette and the noise of brands and agencies competing for attention. Never fear! be-good were able to relocate our departure point from the jetty to a more stable quay and work with our ground agents to increase boats and make slower passage over the waves to our venue for speakers and global business leaders. There were certainly adventures – some found their sea legs were a little wobbly, but the arrival at La Tonnelle and the welcoming staff soothed and relaxed guests. Read more…
The Cannes Lions International Advertising Festival was, for the 62nd time, simmering in the hot Riviera sun and surrounded by all the noise of competing brand activities. be-good were once again thrilled to whisk special guests away to the Island of St Marguerite for a truly inspiring day with YouTube Create. Read more…