be-good organise disorder. We produce deconstructed live events that bring people together to contribute and do more than listen.

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  • At Stream Asia discussions take place in a relaxed open atmosphere to promote participation Discussions - unconference style

Why do we work? Your employees are your consumers and they value experiences.

Why do we work? Silly question? What I really mean is; why do we continue to work for someone, a commercial entity or an institution?

In these user generated, self-selecting times we are no longer easy targets for sales, nor are we easily instructed or preached to from above, whatever the hierarchy of our work environment. The white noise and digital traffic telling us where to go, what to buy, who to like, are being more and more successfully sorted, filtered, deleted. The same could be said for old fashioned management and one-way comms from employers.

As consumers, younger employees choose to spend money and engage with brands more when there is an experiential component. It follows that they seek more experiential fulfilment in their source of income too; to engage with their work environment in more that just a 9-5, process-driven, one-size-fits-all way. The delineation of work time, work-from-home time, and leisure interests are increasingly blurred and QUALITY OF EXPERIENCE now needs to be a priority in the workplace.

Talent management need to engage far more with what their employees choose to do, in every area of life. Who they ARE is no longer restricted to life outside of the office. Identity, creative interests and talents, and family life are all there, in the work community. That sense of community can be a huge asset if the conversation with employees becomes truly two-way. Positive experiences and a sense of belonging are powerful motivating tools at the disposal of forward-looking HR professionals.

Switched on brands have started to dial down the mass-market, hard sell – or are combining it with individualised experience-based marketing opportunities, and they are seeing strong ROI and customer engagement with this approach.

HR Professionals too can learn from this shift in B2C practice. Employees are consumers, not just of the products they buy, but of the work environment you expect them to use. Your talent are your internal customers – they want to be surprised and delighted as much at work, as outside it.

“Superior customer experiences don’t happen by accident—they have to be actively designed and managed; the same is true of employee experiences.” 

Don McLaughlin, VP, Global Business Services, Employee Experience/Cisco

In the same way as we might choose one brand over another, employees want to be loyal to, and align with, a company that has an ethos, or purpose they want to experience. So it’s more than just a job. So much so, that if employees really feel the organisational purpose, they will be paid less for it.

Businesses need to change the way they engage with employees:

  • Employee experiences should be approached in a genuine, highly consumer-oriented way. Think about the value they will deliver to the individual, not just the “department” or product stream.
  • Listen to employees; experiences should be based on their knowledge, their needs and expectations.
  • Be employee-specific. One-size-fits-all doesn’t work for consumers and it won’t for employees.
  • Find employee “moments that matter – use these for really personalised experiences that will have the greatest impact on their satisfaction, productivity and business results.
  • Use more innovative tools, eg crowdsourcing, open innovation, social participation, choice, and customisation to improve employee engagement and satisfaction.
  • Work through influence, not just control: Organisations already have the tools and expertise to deliver on these ambitions. What’s required is bravery from within HR to invite participation, and for colleagues to invest their resources in supporting these efforts.
  • Think transformation, not transaction: base engagement not on reactive and transactional survey results, but believe in the power of people to contribute deliver business strategy.
  • Bring your brand’s inspiration to the employee experience.

Unconferences are delegate-led, free-form agenda, open-forum events. They are highly effective at delivering lasting, effective employee experiences, because the experience and talent of employees are placed front and centre. As drivers and owners of the action, they are evangelists of the outcomes.

The talent needed by big business today, is there on the doorstep – an unconference event will allow clients to simply open the doors and let it in.

Sources: AccentureEconomistHR Zone

 

be-good produce deconstructed live events that bring people together to contribute and do more than listen. Talk to us – we can make a difference to your next event.

  • Stream Asia 2016 - Wall of Fame
  • Stream Asia 2016 - Light Bulb
  • Stream Asia 2016 - Big Boards
  • Stream Asia 2016 - Ladies Drinks
  • Stream Asia 2016 - Ladies Drinks
  • Stream Asia 2016 - Preview Show
  • Stream Asia 2016 - Ignite
  • Stream Asia 2016 - Ignite
  • Stream Asia 2016 - Sir Martin Sorrell Google Hangout
  • Stream Asia 2016 - Preview Show
  • Stream Asia 2016 - Gadgethon
  • Stream Asia 2016 - Preview Show
  • Stream Asia 2016 - Midnight Cooking Madness
  • Stream Asia 2016 - no idea is a bad idea
  • Stream Asia 2016 - Discussion
  • Stream Asia 2016 - Discussions
  • Stream Asia 2016 - Health & Wellness
  • Stream Asia 2016 - Health & Wellness Trapeze
  • Stream Asia 2016 - Health & Wellness
  • Stream Asia 2016 - Google Bean Bags
  • Stream Asia 2016 - Boat Building
  • Stream Asia 2016 - Trapeze
  • Stream Asia 2016 - Party
  • Stream Asia 2016 - Party
  • Stream Asia 2016 - Party

Disruption=Discussion. WPP Stream Asia 2016 unconference.

We took our democratic disruption east last month for the WPP Stream Asia 2016 unconference. Kata Beach, in balmy Phuket, saw guests from across the APAC world of media, digital and tech, meet to debate and shape the digital future. With our own brand of controlled chaos we facilitated 3 days of deconstructed, relaxed networking and debate.  Read more…

No wifi

The real digital disadvantage

I was on my way to the gym and a great song came on the radio, one I hadn’t heard in a while. So I Shazamed it and I Spotify playlisted it, smugly pleased with the ease in which I put that one in the bank. No post-purchase dissonance – just choice and control. I felt pleasure thinking how BI 2.0 (before internet 2.0), I’d probably have forgotten the artist or title and could never find it again. Now I could pull it up on my groaning playlist anytime I wanted (not that I probably ever would.)

Read more…

Asia 2016

ASIA 2016: What’s next?

The next WPP Stream Asia unconference is around the corner.

And we’re preparing to meet some of the greatest minds in digital, tech, marketing, business and beyond. There have been many inspiring digital developments in Asia – so what can we expect this year? Here’s a look ahead from experts at the BBC, TechCrunch and Digital Influence Lab: Read more…

  • by Paul Field, CEO of TouchCastThe Neurobiology of by Paul Field, CEO of TouchCast
  • Stream_Yearbook_2015_ Neurobiology of Storytelling2The Neurobiology of by Paul Field, CEO of TouchCast
  • Cover2_Page_3The WPP Stream Yearbook 2015

The neurobiology of storytelling

This very powerful article is taken from the WPP Stream 2015 Yearbook. It’s a moving illustration of the power of storytelling – in both personal and business settings. Do read it.
Read more…

Live Streaming

Event Blog: Periscope – the positives and the pitfalls

Live-streaming apps for events? Take care dear readers… some good advice on how in our article in Event Magazine: ow.ly/XZDkm

No wifi

The real digital disadvantage

I was on my way to the gym and a great song came on the radio, one I hadn’t heard in a while. So I Shazamed it and I Spotify playlisted it, smugly pleased with the ease in which I put that one in the bank. No post-purchase dissonance – just choice and control. I felt pleasure thinking how BI 2.0 (before internet 2.0), I’d probably have forgotten the artist or title and could never find it again. Now I could pull it up on my groaning playlist anytime I wanted (not that I probably ever would.)

Read more…

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2015 Stream Yearbook is out. Highlights from one of the world’s best digital conferences.

Emotional Intelligence

EQ: The Importance of Being Genuine

There’s lots of publicity and research around emotional intelligence (EQ) currently. It’s been suggested as critical to performance at work and a powerful way to focus energy, but there’s a catch: EQ won’t do a thing for you, if you aren’t genuine.

Read more…

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