Be-good have proudly designed and produced the acclaimed WPP Beach at Cannes Lions since its debut in 2019.

Each year its signature stylish environmental design has evolved to showcase the work of agencies and clients. We create a welcoming & inspiring space for extraordinary creatives, clients and business leaders. and host a series of stand-out events during the incomparable Cannes Lions Festival of Creativity.

Production planning begins a year ahead and the stunning beach venue is brought to life over 10 days of build. During the exciting programme of events across Cannes, be-good are responsible for delivering end to end production, logistics, speaker management, content, agency activations, client engagement, security, videography photography and hospitality.

This year 1.9K people experienced the space and we hosted over 40 individual events for the numerous and diverse agencies, clients and partners of WPP.  The elegant design showcased the corporate brand, and our stunning 3m high colourful steel brand art installation took centre stage. 

Our 2023 design enabled agile stakeholder ownership and collaboration, and adaptable use of space. The build comprised meeting cabanas, terrace restaurant, beach café, main stage & screen, and further showcase content shared to onlookers on a curved LED screen. We produced panel discussions, workshops, parties and executive dinners, for WPP agencies and global brands such as Coca-Cola, Unilever, Mondelez, and Haleon. 

Brand impact, best in class design, creative collaborative space for clients and optimised experience for partners.