Lycra®️ wanted to delight and inform their key brand and retail clients and industry press in Europe about the launch of their new revolutionary LYCRA® Sheer Sensation technology that reduces the static that causes clothes to cling.​
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be-good worked with the European team to develop a fun and engaging online campaign. Centred around a strong creative visual idea that captures the client’s attention, explains the benefits of Sheer Sensation and brings joy and humour to the launch. The launch event combined a responsive website, playful videos and enquiry form; with an email campaign that linked to Lycra®️ CRM and complied to regional and technical requirements.  ​