be-good were commissioned to bring the new WPP brand to life at Lions. Creative Director Klyf Baldock developed a stunning interpretation of the new digital logo, designing a lenticular concept to interact with the backdrop of Cannes and with the viewer. The 15 ft iridescent steel installation created an Instagram-worthy brand debut and remains a talking point at its new home in Amsterdam. 



Value

Brand Launch, Impact, get them talking ...