We are experts

creative, content development, global logistics, production, project management

We are highly effective operational partners within global organisations. 


Trusted by an impresive roster of brands & businesses to design & deliver exciting live events globally.



Creative on Purpose

Every stage of our creative work is measured against your brief. 


Creativity that works hard & delivers.


Innovative

Resourceful
Fun

Never beaten.

Uncompromising commitment

Flawless delivery

You said exactly what you wanted.

Sustainable
Inclusive
Kind

Our events are welcoming to ALL.

We produce transformational live experiences & dynamic virtual events.
We build the supercollider for ideas and powerful human connection.

CONTACT US

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Sarah Baldock

CEO

Founder of be-good, pioneering a disruptive & dynamic approach to corporate events. Her track record for developing deep engagement and powerful live communications strategy for corporate stakeholders is unparalleled. For the past 12 years she has used her early experience in theatre, television & live production to activate communities in the digital age, for an impressive roster of clients around the world.

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Kelly Graves

Communications Director

Developing marketing and communications solutions for over 20 years for blue chip corporate clients at agencies including Ogilvy, TMW, Partners Andrews Aldridge & Bates. An expert at unpacking the question and designing a goal-striking response. A creative digital ninja with a strong record of delivering multi-platform engagement solutions for our virtual and hybrid productions.

Cheryl Leno

Logistics Director

An authority on global logistics for our clients with 40 years + of International expertise. There is no puzzle that Cheryl cannot fix. A knowledgeable, trusted contract negotiator and advisor to clients, Cheryl delivers no-nonsense clear solutions to any complex, strategically important, logistical challenges.

Klyf Baldock

Creative Director

Art Director with a deep understanding of multi media, corporate content and a design approach strongly rooted in sound, disciplined creative process. Celebrated works for WPP, Bentley, Starbucks, Mondi, Boeing, and experience with agencies such as Interbrand and Fitch. Klyf's expertise threads through celebrated standalone installations, digital & live environments, print & solid graphic design.