We connect brilliant people to create extraordinary live experiences. 

The be-good culture powers unique and transformative live events.  For over 20 years, our strategic partnerships have supported ambitious brands in their objectives.   


The be-good community of experts share our commitment to creating memorable human experiences. They work in step with us; combining vision and precision with joy, no matter how complex the production puzzle.

We are experts

Sarah Baldock

Founder

Sarah, be-good founder, champions human creativity to activate communities in the digital age. Drawing on over 30 years of production experience for theatre and TV, and organisations such as Google, Diageo, Mercedes, and the BBC.

Klyf Baldock

Creative Director


Disciplined creative process with a deep understanding of corporate design language. Klyf's celebrated expertise spans digital, environmental and graphic design. Interbrand alumnus, and award-winning creative for global clients including WPP, Bentley, Platinum Jubilee 2022, Starbucks.

Cheryl Leno

Operations Director


Authority on global logistics with 40+ years of international events. A trusted contract negotiator, Cheryl has delivered no-nonsense solutions to the most complex logistical challenges for clients, including Panasonic, NatWest, BT, Barclays, Diageo, and WPP.

Kelly Graves

Senior Producer

Creative & digital ninja Kelly unpacks the question and designs goal-striking responses, delivering solutions for many be-good productions. Her impressive client list includes WPP, BBG, Bloomberg, Google, Barclays, CocaCola, Nissan, British Gas, and 6Continents.

Gerry Isherwood

Financial Director

Gerry leads financial operations for be-good, managing international suppliers, statutory reporting, and risk mitigation. Pivotal in supporting our teams wherever they land and translating creative visions into commercially viable projects.

Natalie Brown

Business Development


Natalie thrives on ambitious ideas. With six years of WPP-network experience scaling global brands and delivering high-profile activations, she helps clients transform bold "what if?" moments into extraordinary experiences. She's passionate about connecting the right people to make great things happen.

Beyond the core team

When projects demand additional expertise, we call on our trusted network of specialists time and time again. 



Producers who thrive under pressure, Technical experts who make the impossible look easy, Creatives who design exciting solutions, and Logistics pros who keep everything moving. We have the flexibility to scale globally and maintain the high standards our clients expect from be-good.