Privacy Policy — be-good

Privacy Policy

Last modified: May 2026

Be Good Limited (trading as "be-good", "we", "our" or "the Company") takes your privacy seriously. This policy explains what personal information we collect when you visit be-good.co.uk, how we use it, and your rights in relation to it. Be Good Limited is the data controller for the personal information described in this policy.

Grounds for data collection

Processing of your personal information is necessary for:

  • our legitimate interests in responding to enquiries and promoting our services;
  • compliance with legal and regulatory obligations to which we are subject.

When you use the Site or submit an enquiry, you consent to the collection, storage, use and disclosure of your personal information as described in this policy.

What information we collect

We collect two types of information from users.

Non-personal information. Aggregated and technical information that does not identify you, gathered through your use of the Site — such as browser type, operating system, language preference, access time and pages viewed. This is used only to help us improve the Site.

Personal information. Individually identifiable information, including:

  • Device information — IP address, approximate geolocation derived from IP, and other technical identifiers relating to your activity on the Site.
  • Enquiry information — when you submit a contact form, we collect your name, email address, and any information you choose to include in your message.

How we receive information about you

We receive your personal information from the following sources:

  • when you voluntarily provide your details by submitting a contact form;
  • when you use or access our Site;
  • automatically through cookies and analytics tools when you browse the Site.

What we do with the information

We do not rent, sell, or share your information with third parties except as described in this policy. We may use the information for the following purposes:

  • Responding to enquiries — handling questions or requests you send us and following up where appropriate.
  • Improving the Site — analysing aggregated and technical information to improve how the Site works.
  • Compliance — meeting our legal, regulatory and accounting obligations.

Sharing with third parties

We may share personal information with trusted third party providers for the following purposes:

  • Hosting the Site
  • Collecting enquiries — contact form responses are collected via [form provider]
  • Site analytics — we use Google Analytics to understand how visitors use the Site

We may also disclose information if we have a good faith belief that disclosure is reasonably necessary to comply with applicable law, enforce our policies, investigate fraud or security issues, or prevent harm to the rights, property or safety of us, our users or any third party.

Your rights

Under UK data protection law, you have the right to:

  • be informed about how your personal information is used (this policy);
  • access the personal information we hold about you;
  • request correction of inaccurate personal information;
  • request erasure of your personal information;
  • object to processing of your personal information;
  • request restriction of processing;
  • request the transfer of your personal information in a structured, machine-readable format;
  • withdraw consent at any time where we rely on consent to process your information; and
  • lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

These rights are not absolute and may be subject to our legitimate interests and legal obligations. To exercise any of these rights, please contact us at hello@be-good.co.uk.

Retention

We retain your personal information only for as long as necessary for the purposes set out in this policy.

  • Enquiry information (name, email, message) is retained for up to 12 months, after which it is deleted unless an ongoing relationship has been established.
  • Records required for legal, accounting or regulatory reasons are retained for as long as those obligations require.

Cookies

We and our trusted partners use cookies and similar technologies on the Site. A "cookie" is a small piece of information that a website places on your device while you are visiting it. Cookies help websites function properly, remember your preferences, and produce statistics about how the site is used.

When you first visit the Site, you will be shown a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time through the cookie settings on the Site.

The Site uses the following types of cookies:

  • Session cookies — stored temporarily during a browsing session and deleted when the browser is closed.
  • Persistent cookies — saved on your device for a fixed period, used to remember preferences across visits.
  • Third party cookies — set by services such as Google Analytics to monitor and analyse how the Site is used.

You can remove or block cookies through your browser settings. If you choose to disable cookies, some features of the Site may not work properly.

Google Analytics

We use Google Analytics to understand how visitors use the Site. We use this information only to improve the Site. Google Analytics collects your IP address rather than your name or other directly identifying information. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

How we safeguard your information

We take appropriate technical and organisational measures to protect the personal information we hold against unauthorised access, alteration, disclosure or destruction. While we take reasonable steps to safeguard information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Transfer of data outside the UK / EEA

Some of our service providers are located outside the UK and the European Economic Area. Where we transfer personal information outside the UK / EEA, we do so only where the receiving country has been recognised as providing an adequate level of data protection, or where appropriate safeguards — such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses — are in place.

Marketing

From time to time we may use the contact details you provide to let you know about our work and services, where you have asked us to do so. You can unsubscribe at any time by contacting us using the details below.

Minors

Our Site is intended for professional adults and is not directed at anyone under 18. We do not knowingly collect personal information from minors. If a parent or guardian believes their child has provided us with personal information, please contact us at hello@be-good.co.uk and we will delete it.

Updates to this policy

We may amend this Privacy Policy from time to time. Material changes will be effective immediately upon display of the revised policy on the Site. The date of the most recent revision is shown above. Your continued use of the Site following any amendment constitutes your acknowledgement of the updated policy.

How to contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please get in touch.

Be Good Limited (trading as be-good)
Second Floor, Kennel Club House
Gatehouse Way, Aylesbury
Buckinghamshire, HP19 8DB
Registered in England and Wales, company number 05216503
hello@be-good.co.uk