Every year, the world's marketing industry descends on Cannes Lions to share ideas, celebrate creativity and shape what's next. For more than 15 years, be-good has partnered with WPP to design and deliver its flagship Cannes experience.

In 2026, that meant transforming the Hotel Martinez Penthouse into a destination where clients, partners and industry leaders could meet, collaborate and explore the future of creativity in the age of AI. 

The Challenge

Moving to an entirely new venue brought fresh opportunities, but also significant complexity. A new build, new logistics, increased security requirements and a packed programme all had to come together seamlessly during one of the busiest weeks in the industry calendar.

Our Approach

Working alongside WPP, we created a premium rooftop experience that balanced thought-provoking stage content with meaningful networking opportunities. Every detail, from production and logistics to hospitality, partner activations and evening entertainment, was carefully designed to make the experience feel effortless for every guest. 

At a Glance

• Four-day live programme
• 16 stage sessions and evening events
• 40+ speakers from global brands and platforms
• Senior leaders from WPP, Google DeepMind, Meta, Spotify, Mastercard, Coca-Cola, Diageo, L'Oréal and more
• End-to-end production, logistics, partner management and hospitality

The Outcome

The WPP Rooftop became one of the festival's standout destinations, bringing together senior marketing leaders for four days of conversation, collaboration and connection. 

While guests experienced seamless production, the real success lay in creating an environment where relationships could flourish and ideas could move forward.