prompt is a new thought leadership platform created by Mark Read to bring together business leaders and investors, with founders, technologists,marketers and creatives to explore what AI means for the future of business. No product pitches; just an open conversation about the evolution of creativity in business. 

be-good was asked to turn the need for conversation about the role of AI in our businesses, into a new live event brand; a space for open, frank and inspiring discussion at a time when the creative industries are evolving at extraordinary speed.

The Challenge

The first prompt in a series of events needed to create immediate value and connection for the leaders selected for invitation.

We had to encourage a senior, discerning audience to participate in open and frank discussion about the challenges they are addressing in the age of automation. 

be-good delivered a complete comms and production solution in under two months, spanning the brand concept, language and design, sponsor and guests management, content development and technical production.

Our Approach

The first prompt gathering was to be the foundation of an important new community, not simply a standalone event.

Every part of the guest journey, from the first communication and registration experience to the welcome on the day, was designed to facilitate participation and learning among leaders and AI native creators. 

We brought the brand, audience, content, sponsors and production together into one cohesive experience. 

At a Glance

• Complete event property created and delivered in under two months
• Brand concept, identity and event design
• Guest communications and registration management
• Agenda, speaker and content development with client
• Sponsor management and integration
• Technical production and live event delivery
• A carefully curated audience spanning marketing, creativity, technology, investment and business
• Five key leadership lessons captured from the discussions and developed into post-event thought leadership

The Outcome

The inaugural prompt event achieved full participation, launching the global platform with credibility and praise for a rich and challenging conversation about the impact and potential of AI for the creative industry.

We ensured that prompt has a strong foundation from which to grow, establishing the tone, identity and sense of community for future gatherings.

By creating an environment where guests felt welcomed, inspired and comfortable contributing, be-good helped turn a new idea into a distinctive thought leadership platform, one capable of continuing the conversation well beyond the room.