prompt is a new thought leadership platform created by Mark Read to bring marketing and creative leaders together with start-ups, innovators, investors and clients to explore what AI means for the future of business.

For its first gathering, be-good was brought in to turn that ambition into a complete brand and live experience, creating a space for open, frank and inspiring discussion at a time when the creative industries are evolving at extraordinary speed.

The Challenge

As the first in a planned series of events, prompt needed to make an immediate impact.

The challenge was to attract a full house of senior, discerning guests while creating an experience that felt professionally produced, intimate and genuinely conducive to provocative debate.

be-good delivered the complete solution in under two months, spanning the brand concept, design, communications, registration, sponsor management, content development and technical production.

Our Approach

We approached the first prompt gathering as the foundation of an important new community, not simply a standalone event.

Every part of the guest journey, from the first communication and registration experience to the welcome on the day, was designed to make people feel they were among peers and encouraged to take part.

Working closely with the prompt team, we brought the brand, audience, content, sponsors and production together into one cohesive experience, allowing established business leaders and AI-native innovators to exchange ideas openly and challenge one another’s thinking.

At a Glance

• Complete event created and delivered in under two months
• Brand concept, identity and event design
• Guest communications and registration management
• Agenda, speaker and content development
• Sponsor management and integration
• Technical production and live event delivery
• A carefully curated audience spanning marketing, creativity, technology, investment and business
• Five key leadership lessons captured from the discussions and developed into post-event thought leadership

The Outcome

The inaugural prompt gathering achieved the full house needed to launch the platform with credibility, bringing together founders, investors, creatives, technologists and business leaders for a rich and challenging conversation about AI’s impact on business and creativity.

The experience gave prompt a strong foundation from which to grow, establishing the tone, identity and sense of community for future gatherings.

By creating an environment where guests felt welcomed, inspired and comfortable contributing, be-good helped turn a new idea into a distinctive thought leadership platform, one capable of continuing the conversation well beyond the room.